What Does a Marketing Manager Do, According to Marketing Managers

What Does a Marketing Manager Do, According to Marketing Managers

OLC’s Marketing Director, Jodi Ross, was featured in an article by UpJourney describing her job responsibilities and what she does every day as a marketing manager. 

As a Marketing Manager for an Architectural, Interior Design, and Aquatic Design firm, I am responsible for a wide range of tasks associated with marketing, business development and communications.

A marketing manager does research

Every day I get to do research. I research projects, opportunities, municipalities, organizations and potential clients. All the data that I collect throughout the year helps me to develop a budget and a strategic plan for marketing and communications for the following year.

A marketing manager focuses on proposal development

Architecture, Engineering and Construction firms must present qualifications or a proposal to win a project. Qualifications include information about the firm pursuing the work, resumes, project examples and references. Proposals require fees in addition to the qualifications.

I respond to Requests for Information (RFIs) from other teaming partners when we’re not leading the pursuit and I am responsible for all proposal development in response to Requests for Proposals/Qualifications (RFPs/RFQs). In the past three years, I’ve submitted over 250 proposals and qualification packages.

If our proposal is accepted and we are invited to interview, I prepare interview materials, including PowerPoint presentations and graphic leave-behinds reiterating what is to be discussed in the interview.

In addition to these responsibilities, I prepare award submittals, enter Design Competitions, plan educational and recreational events, select and purchase promotional items, coordinate trade shows and identify speaking engagements.

Collaborative Spirit

A marketing manager is responsible for communications

I’m also responsible for communications, whether it be to announce a new employee or tell everyone about a new project we just completed. Other tasks include social media postings, website updates, email marketing, and quarterly newsletter development.

All of these require some graphic design abilities and the use of Adobe programs including Photoshop, InDesign, Illustrator and occasionally PowerPoint.

If you’re doing your job as Marketing Manager, you have your finger on the pulse of the markets you’re involved in; you belong to a related organizations such as the Society for Marketing Professional Services; you have intermediate graphic design skills; and you know the history of your firm so that you’re able to tell the story from start to finish.


For the full article, check out UpJourney‘s website.